Communities of Practice

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Check out the campaign here

Project/year: Communities of Practice/2018
Client: Nan Tien Institute Humanistic Buddhism Centre
Brief: Create a campaign around a series of gatherings to help people bring Eastern wisdom into a contemporised Western society to solve everyday problems.
Solution: Host a series of keynote speaker-led workshops at Nan Tien Institute in which professionals, ranging from the academic field to Aboriginal Elders, share insights for dealing with a designated topic. The key was to market these workshops holistically to a broad audience digitally while encouraging and emphasising the off-screen community they would experience at the workshops.